Mormonism. Or, more “correctly” put, the Church of Jesus Christ of Latter Day Saints, or LDS. It is one of the fastest growing religious groups in the world, and is it any wonder? Who among us hasn’t had a missionary stop by to tell us the gospel of Jesus Christ and Joseph Smith? Who hasn’t teared up during an LDS commercial featuring a sweet family and a touching situation?
I would have to say, of all the religions I’ve studied and continue to study, that the LDS church has, by far, the most advanced and pervasive marketing team I’ve ever seen in a religion! Heck, they even have a website, http://www.mormon.org/, where you can search for people just like you (by age, gender, ethnicity, previous religion, and continent) who are Mormon. You can read their stories and look at videos. Fascinating.
